The 30 day MBA in marketing / Colin Barrow.
Material type:
TextPublisher: London ; Philadelphia, PA : Kogan Page, 2011Edition: first editionDescription: viii, 241 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780749462178 (pbk.)
- 9780749462185 (ebk.)
- Thirty-day MBA in marketing
- 22 658.8 B.C.T
- HF5415 .B3587 2011
Contents:
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | CO | EC | 658.8 B.C.T (Browse shelf(Opens below)) | Available | 00013120 |
Includes index.
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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