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The 30 day MBA in marketing / Colin Barrow.

By: Material type: TextTextPublisher: London ; Philadelphia, PA : Kogan Page, 2011Edition: first editionDescription: viii, 241 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749462178 (pbk.)
  • 9780749462185 (ebk.)
Other title:
  • Thirty-day MBA in marketing
Subject(s): DDC classification:
  • 22 658.8 B.C.T
LOC classification:
  • HF5415 .B3587 2011
Contents:
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 CO | EC 658.8 B.C.T (Browse shelf(Opens below)) Available 00013120

Includes index.

Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.

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