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Marketing research with SPSS / Wim Janssens ... [et al.]. - Harlow, England ; New York : Prentice Hall/Financial Times, 2008. - x, 441 p. : ill. ; 25 cm.

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Includes bibliographical references and index.

Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.


Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

ISBN: 9780273703839 (pbk. : alk. paper) 0273703838 (pbk. : alk. paper)

LCCN: 2007045264

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M35842 2008

Dewey Class. No.: 658.830285 / M.