MARC details
| 000 -LEADER |
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| fixed length control field |
02238cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
15066065 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190915132539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
071101s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007045264 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273703839 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273703838 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn180577240 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)180577240 |
| Canceled/invalid control number |
(OCoLC)171544855 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BWKUK |
| -- |
BWK |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M35842 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.830285 |
| Edition number |
22 |
| Item number |
M. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research with SPSS / |
| Statement of responsibility, etc |
Wim Janssens ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Prentice Hall/Financial Times, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 441 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
business bookfair2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Suitable for undergraduate students studying Marketing Research.<br/><br/>Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. <br/><br/>A top author team offer a concise approach to analysing quantitative marketing research data in pracice. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SPSS for Windows. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Janssens, Wim |
| 9 (RLIN) |
33533 |
| Relator term |
author. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip084/2007045264.html">http://www.loc.gov/catdir/toc/ecip084/2007045264.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4513">http://repository.fue.edu.eg/xmlui/handle/123456789/4513</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |