Sport business in the global marketplace /
Westerbeek, Hans.
Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts. - xiv, 240 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,...
commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
140390300X (alk. paper)
Sports and globalization--Economic aspects.
Sports--Marketing.
338.43796 / W.H.S
Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts. - xiv, 240 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,...
commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
140390300X (alk. paper)
Sports and globalization--Economic aspects.
Sports--Marketing.
338.43796 / W.H.S