Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts.

By:

Westerbeek, Hans [author]

Contributor(s):

Smith, Aaron, 1972- [joint author]

Material type: Text

TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xiv, 240 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

140390300X (alk. paper)

Subject(s):

DDC classification:

338.43796 21 W.H.S

Online resources:

Summary: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,... commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Main library A5	338.43796 W.H.S (Browse shelf(Opens below))	Available		00000939

Includes bibliographical references and index.

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,...
commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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