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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee - Twelfth edition - xxiv, 777 pages : col. illustrations ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9789351344797

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.8342 / H.D.C

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