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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, 2017Edition: Twelfth editionDescription: xxiv, 777 pages : col. illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789351344797
Subject(s): DDC classification:
  • 658.8342 22 H.D.C
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Course reserves
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.8342 H.D.C (Browse shelf(Opens below)) Available 00014305

Consumer Behavior

Includes bibliographical references and indexes.

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