Retailing management /
Levy, Michael, 1950-
Retailing management / Michael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College - Tenth edition, International student edition - xxvi, 582 pages : colour illustrations ; 28 cm
Includes bibliographical references and indexes
Section I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases
9781260084764 1260084760 9781259573088 1259573087
Retail trade--Management--Textbooks
Textbooks.
HF5429 / .L4828 2019
658.87 / L.M.R
Retailing management / Michael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College - Tenth edition, International student edition - xxvi, 582 pages : colour illustrations ; 28 cm
Includes bibliographical references and indexes
Section I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases
9781260084764 1260084760 9781259573088 1259573087
Retail trade--Management--Textbooks
Textbooks.
HF5429 / .L4828 2019
658.87 / L.M.R