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Retailing management / Michael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2019]Copyright date: ©2019Edition: Tenth edition, International student editionDescription: xxvi, 582 pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260084764
  • 1260084760
  • 9781259573088
  • 1259573087
Subject(s): Genre/Form: DDC classification:
  • 658.87 23 L.M.R
LOC classification:
  • HF5429 .L4828 2019
Contents:
Section I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 658.87 L.M.R (Browse shelf(Opens below)) Available 00015070

Includes bibliographical references and indexes

Section I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases

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