Killing marketing : how innovative businesses are turning marketing cost into profit /
Pulizzi, Joe
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose - 258 pages : illustrations ; 23 cm.
Includes bibliographical references and index
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing
Available to OhioLINK libraries
9781260026436 1260026434
CL0500000895 Safari Books Online
Marketing--Management
Electronic books
HF5415.13
658.8 / P.J.K
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose - 258 pages : illustrations ; 23 cm.
Includes bibliographical references and index
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing
Available to OhioLINK libraries
9781260026436 1260026434
CL0500000895 Safari Books Online
Marketing--Management
Electronic books
HF5415.13
658.8 / P.J.K