MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01845nam a2200421Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1004966455 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200205113652.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr unu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170929s2018 nyua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781260026429 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260026436 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1260026434 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Safari)9781260026436 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1004966455 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
CL0500000895 |
| Source of stock number/acquisition |
Safari Books Online |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMI |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
UMI |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
P.J.K |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pulizzi, Joe |
| Relator term |
author |
| 9 (RLIN) |
33675 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Killing marketing : |
| Remainder of title |
how innovative businesses are turning marketing cost into profit / |
| Statement of responsibility, etc |
Joe Pulizzi and Robert Rose |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
[2018] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
258 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rose,Robert |
| Relator term |
author |
| 9 (RLIN) |
33678 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Pulizzi, Joe. |
| Title |
Killing marketing. |
| Place, publisher, and date of publication |
New York : McGraw-Hill, 2018 |
| International Standard Book Number |
9781260026429 |
| Record control number |
(DLC) 2017027999 |
| -- |
(OCoLC)986236434 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Safari Books Online |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://learning.oreilly.com/library/view/-/9781260026436/?ar">https://learning.oreilly.com/library/view/-/9781260026436/?ar</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |