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ADVERTISING AND IMC: PRINCIPLES AND PRACTICE;

ADVERTISING AND IMC: PRINCIPLES AND PRACTICE; Sandra Moriarty & Nancy Mitchell & William Wells. - India, PRINCIPLES AND PRACTICE; 2022. - 283 pages 7.99 x 10 x 1.85 inches

include index (669-685)
include glossary(638-655)

Includes bibliographical references and index.

ISBN: 9789390394937

Subjects--Topical Terms:

Dewey Class. No.: 659.1 MSA

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