ADVERTISING AND IMC: (Record no. 13402)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00805nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251127162610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251104b ua|||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789390394937 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-FUE |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 MSA |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Sandra Moriarty |
| 245 10 - TITLE STATEMENT | |
| Title | ADVERTISING AND IMC: |
| Remainder of title | PRINCIPLES AND PRACTICE; |
| Statement of responsibility, etc | Sandra Moriarty & Nancy Mitchell & William Wells. |
| 260 10 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India, |
| Name of publisher, distributor, etc | PRINCIPLES AND PRACTICE; |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 283 pages |
| Dimensions | 7.99 x 10 x 1.85 inches |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | include index (669-685)<br/> |
| 500 ## - GENERAL NOTE | |
| General note | include glossary(638-655)<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index.<br/> |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | 04/11/2025 | Rawabt for Publishing | 659.1 MSA | 00017684 | 04/11/2025 | C.1 | 04/11/2025 | Books |