Business research methods /
Cooper, Donald R.
Business research methods / Donald R. Cooper, Pamela S. Schindler. - Six edition - xvi, 703 pages : illustrations ; 24 cm. - The Irwin/McGraw-Hill series, operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences. .
Includes bibliographical references and index.
Part I. Introduction to business research --
1. Research in business --
2. Scientific thinking --
3. The Research process --
4. The Research proposal --
5. Ethics in business research. --
Part II. The design of research --
6. Design strategies --
7. Measurement --
8. Scaling design --
9. Sampling design. --
Part III. The sources and collection of data --
10. Secondary data sources --
11. Survey methods: communicating with respondents --
12. Instruments for respondent communication --
13. Observational studies --
14. Experimentation. --
Part IV. Analysis and presentation of data --
15. Data preparation and preliminary analysis --
16. Hypothesis testing --
17. Measures of association --
18. Multivariate analysis: an overview --
19. Presenting results: written and oral reports. --
Appendices.
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
0256239525
Industrial management--Research.
658.0072 / C.D.B
Business research methods / Donald R. Cooper, Pamela S. Schindler. - Six edition - xvi, 703 pages : illustrations ; 24 cm. - The Irwin/McGraw-Hill series, operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences. .
Includes bibliographical references and index.
Part I. Introduction to business research --
1. Research in business --
2. Scientific thinking --
3. The Research process --
4. The Research proposal --
5. Ethics in business research. --
Part II. The design of research --
6. Design strategies --
7. Measurement --
8. Scaling design --
9. Sampling design. --
Part III. The sources and collection of data --
10. Secondary data sources --
11. Survey methods: communicating with respondents --
12. Instruments for respondent communication --
13. Observational studies --
14. Experimentation. --
Part IV. Analysis and presentation of data --
15. Data preparation and preliminary analysis --
16. Hypothesis testing --
17. Measures of association --
18. Multivariate analysis: an overview --
19. Presenting results: written and oral reports. --
Appendices.
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
0256239525
Industrial management--Research.
658.0072 / C.D.B