MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02311pam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4490229 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201108120655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970723s1998 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256239525 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.0072 |
| Edition number |
21 |
| Item number |
C.D.B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Donald R. |
| 9 (RLIN) |
11002 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Business research methods / |
| Statement of responsibility, etc |
Donald R. Cooper, Pamela S. Schindler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Six edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc |
[1998] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 703 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Irwin/McGraw-Hill series, operations and decision sciences |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Introduction to business research --<br/>1. Research in business --<br/>2. Scientific thinking --<br/>3. The Research process --<br/>4. The Research proposal --<br/>5. Ethics in business research. --<br/>Part II. The design of research --<br/>6. Design strategies --<br/>7. Measurement --<br/>8. Scaling design --<br/>9. Sampling design. --<br/>Part III. The sources and collection of data --<br/>10. Secondary data sources --<br/>11. Survey methods: communicating with respondents --<br/>12. Instruments for respondent communication --<br/>13. Observational studies --<br/>14. Experimentation. --<br/>Part IV. Analysis and presentation of data --<br/>15. Data preparation and preliminary analysis --<br/>16. Hypothesis testing --<br/>17. Measures of association --<br/>18. Multivariate analysis: an overview --<br/>19. Presenting results: written and oral reports. --<br/>Appendices. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Focusing on business research concepts and practical applications, this text is designed to follow the progression of research. It discusses managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| General subdivision |
Research. |
| 9 (RLIN) |
11003 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schindler, Pamela S. |
| 9 (RLIN) |
11004 |
| Relator term |
co-author |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Irwin/McGraw-Hill series in operations and decision sciences. |
| 9 (RLIN) |
11005 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |