Marketing : concepts and strategies /
Pride, William M.
Marketing : concepts and strategies / William M Pride , O C Ferrell - Library edition - xxiv, 610, [99] pages : color illustrations, color maps ; 29 cm
Previous ed.: 2006.
Includes bibliographical references and indexes.
Part 1: Marketing and its environment --
1. Marketing's role in business and society --
2. Planning marketing strategies --
3. The marketing environment, social responsibility and ethics --
4. Market research and information systems --
Part 2: Target market selection and buyer behaviour --
5. Target markets: segmentation and evaluation --
6. Consumer buying behaviour --
7. Business markets and buying behaviour --
Part 3: Product decisions --
8. Product, branding and packaging concepts --
9. Developing and managing goods and services --
Part 4: Pricing decisions --
10. Pricing fundamentals --
11. Pricing management --
Part 5: Place (distribution) decisions --
12. Marketing channels and supply-chain management --
13. Retailing and e-distribution --
Part 6: Promotion decisions --
14. Integrated marketing communications --
15. The promotion mix --
Part 7: Implementation --
16. Marketing implementation and control.
This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
9780470814697 (pbk.) 0470814691
2008360400
Marketing
658.8 / P.W.M.
Marketing : concepts and strategies / William M Pride , O C Ferrell - Library edition - xxiv, 610, [99] pages : color illustrations, color maps ; 29 cm
Previous ed.: 2006.
Includes bibliographical references and indexes.
Part 1: Marketing and its environment --
1. Marketing's role in business and society --
2. Planning marketing strategies --
3. The marketing environment, social responsibility and ethics --
4. Market research and information systems --
Part 2: Target market selection and buyer behaviour --
5. Target markets: segmentation and evaluation --
6. Consumer buying behaviour --
7. Business markets and buying behaviour --
Part 3: Product decisions --
8. Product, branding and packaging concepts --
9. Developing and managing goods and services --
Part 4: Pricing decisions --
10. Pricing fundamentals --
11. Pricing management --
Part 5: Place (distribution) decisions --
12. Marketing channels and supply-chain management --
13. Retailing and e-distribution --
Part 6: Promotion decisions --
14. Integrated marketing communications --
15. The promotion mix --
Part 7: Implementation --
16. Marketing implementation and control.
This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
9780470814697 (pbk.) 0470814691
2008360400
Marketing
658.8 / P.W.M.