MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02305nam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15163132 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210322141746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080131s2007 at a f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008360400 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470814697 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470814691 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
ANL |
| -- |
EG-NcFUE |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
P.W.M. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
| 9 (RLIN) |
12139 |
| Relator term |
author |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
concepts and strategies / |
| Statement of responsibility, etc |
William M Pride , O C Ferrell |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Library edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Houghton Mifflin Co., |
| Date of publication, distribution, etc |
[2006] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 610, [99] pages : |
| Other physical details |
color illustrations, color maps ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Marketing and its environment --<br/>1. Marketing's role in business and society --<br/>2. Planning marketing strategies --<br/>3. The marketing environment, social responsibility and ethics --<br/>4. Market research and information systems --<br/>Part 2: Target market selection and buyer behaviour --<br/>5. Target markets: segmentation and evaluation --<br/>6. Consumer buying behaviour --<br/>7. Business markets and buying behaviour --<br/>Part 3: Product decisions --<br/>8. Product, branding and packaging concepts --<br/>9. Developing and managing goods and services --<br/>Part 4: Pricing decisions --<br/>10. Pricing fundamentals --<br/>11. Pricing management --<br/>Part 5: Place (distribution) decisions --<br/>12. Marketing channels and supply-chain management --<br/>13. Retailing and e-distribution --<br/>Part 6: Promotion decisions --<br/>14. Integrated marketing communications --<br/>15. The promotion mix --<br/>Part 7: Implementation --<br/>16. Marketing implementation and control. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
12140 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C. |
| 9 (RLIN) |
12141 |
| Relator term |
joint author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |