Marketing : principles and practice /
Adcock, Dennis.
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. - Fourth edition Dennis Adcock, Al Halborg, Caroline Ross. - xiii, 534, [8] pages of plates : illustrations (some color) ; 25 cm
This new edition makes extensive use of articles from the Financial Times newspaper_Pref. Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
Includes bibliographical references and index.
027364677X (pbk.)
Marketing.
Marketing--Management.
658.8 / A.D.M
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. - Fourth edition Dennis Adcock, Al Halborg, Caroline Ross. - xiii, 534, [8] pages of plates : illustrations (some color) ; 25 cm
This new edition makes extensive use of articles from the Financial Times newspaper_Pref. Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998.
Includes bibliographical references and index.
027364677X (pbk.)
Marketing.
Marketing--Management.
658.8 / A.D.M