MARC details
| 000 -LEADER |
| fixed length control field |
01275nam a22003137i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210322141928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
101024s2001 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
027364677X (pbk.) |
| 040 ## - CATALOGING SOURCE |
| Modifying agency |
FUE |
| Description conventions |
rda |
| Original cataloging agency |
EG-NcFUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
21 |
| Classification number |
658.8 |
| Item number |
A.D.M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Adcock, Dennis. |
| 9 (RLIN) |
12142 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing : |
| Remainder of title |
principles and practice / |
| Statement of responsibility, etc |
Dennis Adcock, Al Halborg, Caroline Ross. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Fourth edition |
| Remainder of edition statement |
Dennis Adcock, Al Halborg, Caroline Ross. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xiii, 534, [8] pages of plates : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
| General note |
This new edition makes extensive use of articles from the Financial Times newspaper_Pref. |
| 500 ## - GENERAL NOTE |
| General note |
Previous ed.: / by Dennis Adcock ... [et al.]. London : Financial Times/Pitman, 1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
12143 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
12144 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Halborg, Al. |
| 9 (RLIN) |
12145 |
| Relator term |
corporate author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Ross, Caroline. |
| 9 (RLIN) |
12146 |
| Relator term |
joint author |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
| Corporate name or jurisdiction name as entry element |
Financial Times Ltd. |
| 9 (RLIN) |
12147 |
| Relator term |
Co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |