Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - Tenth edition - xxiv, 790 pages : color illustrations ; 27 cm + 1 computer disc (4 3/4 inch)
Includes bibliographical references and indexes.
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 9780071109154
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.8342 / H.D.C
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - Tenth edition - xxiv, 790 pages : color illustrations ; 27 cm + 1 computer disc (4 3/4 inch)
Includes bibliographical references and indexes.
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378 9780071109154
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.8342 / H.D.C