MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02471cam a22004214i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14095139 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210328105232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050901s2007 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073101370 (book : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073261548 (book & CDROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073101378 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071109154 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm61458393 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
DLC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| Item number |
H.D.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 9 (RLIN) |
12259 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc |
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
[2007] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 790 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm + |
| Accompanying material |
1 computer disc (4 3/4 inch) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. <br/> |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
12260 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
12261 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12262 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L. |
| 9 (RLIN) |
12263 |
| Relator term |
joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 9 (RLIN) |
12264 |
| Relator term |
joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |