Winning reputations : how to be your own spin doctor /
Genasi, Chris.
Winning reputations : how to be your own spin doctor / by Chris Genasi. - xiii, 194 pages : illustrations ; 24 cm
Includes bibliographical references (p. 192) and index.
A Good Reputation is Worth Fighting For --
Mastering Your Reputation: the First Small Steps --
Reputation as the New Religion: the Powers Behind the Movement --
Your Reputation Architecture: A Blueprint for a Winning Reputation --
You are Your PR: Living Out Your Reputation --
Reputation as Performance Art --
What the Reputation Consultants Say ... and Don't Say --
The New e-Economy and What it Means for those Building a Winning Reputation --
Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans --
Winning Reputation Case Studies: Learning From the Best.
Annotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
0333963652 (pbk.)
2001051344
Corporations--Public relations.
Corporate image.
Issues management.
659.285 / G.C.W.
Winning reputations : how to be your own spin doctor / by Chris Genasi. - xiii, 194 pages : illustrations ; 24 cm
Includes bibliographical references (p. 192) and index.
A Good Reputation is Worth Fighting For --
Mastering Your Reputation: the First Small Steps --
Reputation as the New Religion: the Powers Behind the Movement --
Your Reputation Architecture: A Blueprint for a Winning Reputation --
You are Your PR: Living Out Your Reputation --
Reputation as Performance Art --
What the Reputation Consultants Say ... and Don't Say --
The New e-Economy and What it Means for those Building a Winning Reputation --
Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans --
Winning Reputation Case Studies: Learning From the Best.
Annotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.
0333963652 (pbk.)
2001051344
Corporations--Public relations.
Corporate image.
Issues management.
659.285 / G.C.W.