MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02588nam a22003854i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12538978 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200915112559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010919s2002 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2001051344 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333963652 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.285 |
| Edition number |
21 |
| Item number |
G.C.W. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Genasi, Chris. |
| 9 (RLIN) |
12449 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Winning reputations : |
| Remainder of title |
how to be your own spin doctor / |
| Statement of responsibility, etc |
by Chris Genasi. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 194 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 192) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A Good Reputation is Worth Fighting For --<br/>Mastering Your Reputation: the First Small Steps --<br/>Reputation as the New Religion: the Powers Behind the Movement --<br/>Your Reputation Architecture: A Blueprint for a Winning Reputation --<br/>You are Your PR: Living Out Your Reputation --<br/>Reputation as Performance Art --<br/>What the Reputation Consultants Say ... and Don't Say --<br/>The New e-Economy and What it Means for those Building a Winning Reputation --<br/>Spreading Your Gospel: How to Turn Your Employees into Your Biggest Fans --<br/>Winning Reputation Case Studies: Learning From the Best. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Annotation Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations. |
| 9 (RLIN) |
12450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate image. |
| 9 (RLIN) |
12451 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Issues management. |
| 9 (RLIN) |
12452 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol051/2001051344.html">http://www.loc.gov/catdir/bios/hol051/2001051344.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/hol031/2001051344.html">http://www.loc.gov/catdir/toc/hol031/2001051344.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/hol021/2001051344.html">http://www.loc.gov/catdir/description/hol021/2001051344.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4289">http://repository.fue.edu.eg/xmlui/handle/123456789/4289</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |