Media relations in your spare time : a step-by-step guide for anyone in business /
Brown, Laura, 1956-
Media relations in your spare time : a step-by-step guide for anyone in business / by Laura Brown. - xi, 67 pages ; 23 cm
I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix
0963033522 (pbk.)
95013865
Public relations.
Mass media and business.
Industrial publicity.
659.2 / B.L.M.
Media relations in your spare time : a step-by-step guide for anyone in business / by Laura Brown. - xi, 67 pages ; 23 cm
I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix
0963033522 (pbk.)
95013865
Public relations.
Mass media and business.
Industrial publicity.
659.2 / B.L.M.