Media relations in your spare time : (Record no. 3100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01661nam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1142753 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910133343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950320s1995 dcu f 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95013865 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0963033522 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 20 |
| Item number | B.L.M. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Laura, |
| Dates associated with a name | 1956- |
| Relator term | author |
| 9 (RLIN) | 12466 |
| 245 10 - TITLE STATEMENT | |
| Title | Media relations in your spare time : |
| Remainder of title | a step-by-step guide for anyone in business / |
| Statement of responsibility, etc | by Laura Brown. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Washington, D.C. : |
| Name of publisher, distributor, etc | National Association of Manufacturers, |
| Date of publication, distribution, etc | [1995] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 67 pages ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. Introduction II. Why Bother? III. Getting Started 3 IV. If You Remember Just One Thing 7 V. The Trust Factor 11 VI. Riding the News Wave 13 VII. How To Avoid the Trashcan: Press Releases. . . . . . 17 VIII. Mouthing Off: Letters to the Editor and Opinion Editorials. 23 IX. Face to Face: Editorial Board Visits 29 X. Read All About It: News Conferences and Briefings 31 So You Want To Be a TV Star. 41 XI. 47 XII. How To Keep Your Foot Where It Belongs: Interview Tips XIII. Crisis Communications 51 XIV. Now Get To Work! 55 ... 57 XV. Appendix |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 12467 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 9 (RLIN) | 12468 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial publicity. |
| 9 (RLIN) | 12469 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B8 | 10/05/2007 | DO | 659.2 B.L.M. | 00004971 | 19/02/2025 | 26/10/2010 | Books |