Successful media relations : a practitioner's guide /
Ridgway, Judy.
Successful media relations : a practitioner's guide / Judith Ridgway. - 214 pages ; 22 cm
Includes index.
Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index
0566024691
84006128
Mass media and business.
Public relations.
659.2 / R.J.S.
Successful media relations : a practitioner's guide / Judith Ridgway. - 214 pages ; 22 cm
Includes index.
Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index
0566024691
84006128
Mass media and business.
Public relations.
659.2 / R.J.S.