Successful media relations : (Record no. 3101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01310nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 478738 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200910134033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840328s1984 enk f 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 84006128 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0566024691 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Description conventions | rda |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 19 |
| Item number | R.J.S. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ridgway, Judy. |
| Relator term | author |
| 9 (RLIN) | 12470 |
| 245 10 - TITLE STATEMENT | |
| Title | Successful media relations : |
| Remainder of title | a practitioner's guide / |
| Statement of responsibility, etc | Judith Ridgway. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Aldershot, Hants, England ; |
| -- | Brookfield, Vt., USA : |
| Name of publisher, distributor, etc | Gower, |
| Date of publication, distribution, etc | [1984] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 214 pages ; |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction 1 The media relations program 2 Lists and contacts 3 Releases and captions 4 Photographs Booker 5 Samples and giveaways 6 On - going information service 7 Techniques for television and radio 8 Bought editorials, competitions and special offers 9 Receptions and conferences 10 Seminars, workshops and teach - ins 11 Special events 12 Educating management Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 9 (RLIN) | 12471 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 9 (RLIN) | 12472 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B8 | 10/02/2007 | American university | DO | 659.2 R.J.S. | 00004881 | 19/02/2025 | 26/10/2010 | Books |