E-marketing /
Strauss, Judy,
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. - Third edition - xxi, 578 pages : illustrations ; 24 cm.
Includes bibliographical references (pages [548]-564) and index.
For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
0130497576
2002038108
Internet marketing.
HF5415.1265 / .S774 2003
658.872 / S.J.E
E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. - Third edition - xxi, 578 pages : illustrations ; 24 cm.
Includes bibliographical references (pages [548]-564) and index.
For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.
0130497576
2002038108
Internet marketing.
HF5415.1265 / .S774 2003
658.872 / S.J.E