E-marketing / (Record no. 4545)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01506cam a22003254i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 50761127 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210328121839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021001s2003 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002038108 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130497576 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| Transcribing agency | EG-NcFUE |
| Modifying agency | EG-NcFUE |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S774 2003 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.872 |
| Item number | S.J.E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy, |
| 9 (RLIN) | 18014 |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | E-marketing / |
| Statement of responsibility, etc | Judy Strauss, Adel El-Ansary, Raymond Frost. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | [2003] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 578 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages [548]-564) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 18015 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ansary, Adel I., |
| 9 (RLIN) | 18016 |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, |
| Dates associated with a name | 1960-, |
| 9 (RLIN) | 18017 |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | B8 | 10/05/2011 | American university | 7.50 | PU | 658.872 S.J.E | 00006476 | 19/02/2025 | 10/05/2011 | Books |