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Marketing: text, techniques, and cases /

Hansen, Harry L., 1911-

Marketing: text, techniques, and cases / by Harry L. Hansen. - Third edition. - xiii, 1024 pages : illustrations ; 24 cm.

First-2d ed. published under title: Marketing: text, cases, and readings.

Bibliographical footnotes.

LCCN: 66029750

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / H.H.M.

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