Marketing: text, techniques, and cases / (Record no. 4752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00855cam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1890994 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210325120308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 751211n1967 xx 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 66029750 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZOW |
| Modifying agency | KSU |
| Original cataloging agency | EG-NcFUE |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | H.H.M. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Harry L., |
| Dates associated with a name | 1911- |
| 9 (RLIN) | 19351 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing: text, techniques, and cases / |
| Statement of responsibility, etc | by Harry L. Hansen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, Ill., |
| Name of publisher, distributor, etc | R.D. Irwin, |
| Date of publication, distribution, etc | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 1024 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | First-2d ed. published under title: Marketing: text, cases, and readings. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographical footnotes. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 19352 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main library | Main library | B7 | 15/06/2011 | DO | 658.8 H.H.M. | 00006167 | 19/02/2025 | 15/06/2011 | Books |