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Introduction to marketing /

Mcdaniel, Carl

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - Tenth edition. - xviii, 708 pages : color illustrations ; 29 cm.

Includes bibliographical references (p. 672-687) and indexes.

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8 / M.C.I

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