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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.

By: Contributor(s): Material type: TextTextPublisher: Australia ; Brazil : South-Western Cengage Learning, [2010]Copyright date: ©2010. Edition: Tenth editionDescription: xviii, 708 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8 21 M.C.I
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 Commerce and business administration ( Marketing ) 658.8 M.C.I (Browse shelf(Opens below)) Available 00006018

Includes bibliographical references (p. 672-687) and indexes.

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