Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
Material type:
TextPublisher: Australia ; Brazil : South-Western Cengage Learning, [2010]Copyright date: ©2010. Edition: Tenth editionDescription: xviii, 708 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 658.8 21 M.C.I
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.8 M.C.I (Browse shelf(Opens below)) | Available | 00006018 |
Includes bibliographical references (p. 672-687) and indexes.
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