Theories of mass communication /
DeFleur, Melvin L. 1923-2017
Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - fifth edition - New York : Longman, c1989. - xiv, 368 pages : illustrations ; 23 cm
Includes bibliographies and index.
Stages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems.
0582998700 (pbk.) 080130007X (hard)
Mass media--Social aspects--History.
Mass media--Social aspects--History.--United States
HM258 / .D35 1989
302.234 / D.M.T
Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - fifth edition - New York : Longman, c1989. - xiv, 368 pages : illustrations ; 23 cm
Includes bibliographies and index.
Stages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems.
0582998700 (pbk.) 080130007X (hard)
Mass media--Social aspects--History.
Mass media--Social aspects--History.--United States
HM258 / .D35 1989
302.234 / D.M.T