MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01642pam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1019722 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230606063507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
880411s1989 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0582998700 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
080130007X (hard) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
EG-NcFUE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM258 |
| Item number |
.D35 1989 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.234 |
| Edition number |
19 |
| Item number |
D.M.T |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DeFleur, Melvin L. |
| Fuller form of name |
(Melvin Lawrence), |
| Dates associated with a name |
1923-2017 |
| Relator term |
author |
| 9 (RLIN) |
2626 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Theories of mass communication / |
| Statement of responsibility, etc |
Melvin L. DeFleur, Sandra J. Ball-Rokeach. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
c1989. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Longman, |
| Date of publication, distribution, etc |
[1989] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 368 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Stages in the development of human communication; the emergence of the mass press; the development of motion pictures; the establishment of the broadcase media; the mass media as social systems; mass society and the magic bullet theory; theories of selective influence; socialization and theories of indirect influence; mass communication and the construction of meaning; theoretical strategies for persuasion; media system depending theory; emerging media systems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Social aspects |
| -- |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 700 2# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ball-Rokeach, Sandra. |
| 9 (RLIN) |
2629 |
| Relator term |
author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |