Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - Fifth edition. - xxiv, 493, [151] pages : illustrations ; 27 cm.
Includes bibliographical references and indexes.
Understanding consumer behavior --
Motivation, ability, and opportunity --
From exposure to comprehension --
Memory and knowledge --
Attitudes based on high effort --
Attitudes based on low effort --
Problem recognition and information search --
Judgment and decision-making based on high effort --
Judgment and decision-making based on low effort --
Post-decision processes --
Social influences on consumer behavior --
Consumer diversity --
Household and social class influences --Psychographics: values, personality, and lifestyles --
Innovations: adoption, resistance, and diffusion --
Symbolic consumer behavior --
Marketing, ethics, and social responsibility in today's consumer society.
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c.
9780547079929 (hardcover) 0547079923 (hardcover) 9780324834277 (pbk.) 0324834276 (pbk.)
2008935578
Consumer behavior.
HF5415.32 / .H69 2010
658.8342 / H.W.C
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - Fifth edition. - xxiv, 493, [151] pages : illustrations ; 27 cm.
Includes bibliographical references and indexes.
Understanding consumer behavior --
Motivation, ability, and opportunity --
From exposure to comprehension --
Memory and knowledge --
Attitudes based on high effort --
Attitudes based on low effort --
Problem recognition and information search --
Judgment and decision-making based on high effort --
Judgment and decision-making based on low effort --
Post-decision processes --
Social influences on consumer behavior --
Consumer diversity --
Household and social class influences --Psychographics: values, personality, and lifestyles --
Innovations: adoption, resistance, and diffusion --
Symbolic consumer behavior --
Marketing, ethics, and social responsibility in today's consumer society.
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c.
9780547079929 (hardcover) 0547079923 (hardcover) 9780324834277 (pbk.) 0324834276 (pbk.)
2008935578
Consumer behavior.
HF5415.32 / .H69 2010
658.8342 / H.W.C