MARC details
| 000 -LEADER |
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| fixed length control field |
02603cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
359673600 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210328110200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080819s2010 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008935578 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780547079929 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0547079923 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324834277 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324834276 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
EG-NcFUE |
| -- |
EG-NcFUE |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
GBVCP |
| -- |
DEBBG |
| -- |
OSU |
| -- |
UtOrBLW |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.H69 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| Item number |
H.W.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoyer, Wayne D. |
| 9 (RLIN) |
33040 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc |
Wayne D. Hoyer, Deborah J. McInnis. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia ; |
| -- |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
[2010] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 493, [151] pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding consumer behavior --<br/>Motivation, ability, and opportunity --<br/>From exposure to comprehension --<br/>Memory and knowledge --<br/>Attitudes based on high effort --<br/>Attitudes based on low effort --<br/>Problem recognition and information search --<br/>Judgment and decision-making based on high effort --<br/>Judgment and decision-making based on low effort --<br/>Post-decision processes --<br/>Social influences on consumer behavior --<br/>Consumer diversity --<br/>Household and social class influences --Psychographics: values, personality, and lifestyles --<br/>Innovations: adoption, resistance, and diffusion --<br/>Symbolic consumer behavior --<br/>Marketing, ethics, and social responsibility in today's consumer society. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate c. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
33041 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacInnis, Deborah J. |
| 9 (RLIN) |
33042 |
| Relator term |
joint author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/4342">http://repository.fue.edu.eg/xmlui/handle/123456789/4342</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |