Marketing /
Marketing /
Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit.
- Thirteenth edition.
- xxii, 735 pages : illustrations ; 28 cm. + 1 computer disc.
Includes bibliographical references (p. 640-663) and indexes.
0070600902 (alk. paper) 0073016349 (alk. paper)
Marketing.
658.8 / M
Includes bibliographical references (p. 640-663) and indexes.
0070600902 (alk. paper) 0073016349 (alk. paper)
Marketing.
658.8 / M