Marketing / (Record no. 7839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00968cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14093636 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210325150142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050831s2007 iia b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070600902 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073016349 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-NcFUE |
| Transcribing agency | DLC |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | M |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Thirteenth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill publishing company, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 735 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 computer disc. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 640-663) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 9 (RLIN) | 12338 |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 03/02/2014 | Osiris Bookshop | 140.00 | PU | 658.8 M | 00010252 | 19/02/2025 | 03/02/2014 | Books |