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Introduction to marketing /

Mcdaniel, Carl,

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. - Eighth edition. - xvv, 736 pages : color illustartions ; 29 cm

Includes bibliographical references and indexes.

ISBN: 0324323808

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8 / M.C.I

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