Introduction to marketing / (Record no. 8741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a22002897i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210325150309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111003s2006 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324323808 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| Description conventions | rda |
| Original cataloging agency | EG-NcFUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | M.C.I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdaniel, Carl, |
| 9 (RLIN) | 20453 |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing / |
| Statement of responsibility, etc | Carl McDaniel, Charles W. Lamb, Joseph F. Hair. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | South-Western Cengage Learning, |
| Date of publication, distribution, etc | [2006] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvv, 736 pages : |
| Other physical details | color illustartions ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 20454 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 20455 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 20456 |
| Relator term | joint author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 9 (RLIN) | 20457 |
| Relator term | joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B7 | 24/09/2014 | Academic bookshop | Donation | 658.8 M.C.I | 00011355 | 19/02/2025 | 24/09/2014 | Books |