The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - second edition, revision & expanded. - 296 pages : illustration ; 24 cm
Previous ed.: 2008. Business bookfair2015
Includes bibliographical references (p. 291) and index.
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
9780500516232 (hbk.) 0500516235 (hbk.) 9780500290316 (pbk.) 0500290318 (pbk.)
2011937503
GBB214831 bnb
016030449 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2012
659.1 / B.P.A
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - second edition, revision & expanded. - 296 pages : illustration ; 24 cm
Previous ed.: 2008. Business bookfair2015
Includes bibliographical references (p. 291) and index.
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
9780500516232 (hbk.) 0500516235 (hbk.) 9780500290316 (pbk.) 0500290318 (pbk.)
2011937503
GBB214831 bnb
016030449 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2012
659.1 / B.P.A