Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--
Image from Google Jackets

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Material type: TextTextPublisher: London : Thames & Hudson, 2012Edition: second edition, revision & expandedDescription: 296 pages : illustration ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780500516232 (hbk.)
  • 0500516235 (hbk.)
  • 9780500290316 (pbk.)
  • 0500290318 (pbk.)
Subject(s): DDC classification:
  • 659.1 23 B.P.A
LOC classification:
  • HF5823 .B27 2012
Contents:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
Summary: A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( Marketing ) 659.1 B.P.A (Browse shelf(Opens below)) Available 00011569

Previous ed.: 2008.

Business bookfair2015

Includes bibliographical references (p. 291) and index.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

There are no comments on this title.

to post a comment.