MARC details
| 000 -LEADER |
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| fixed length control field |
03043cam a2200469 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16597946 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
EG-NcFUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210328114424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110104s2011 enk 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010053866 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749460624 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749460628 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749460631 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749460636 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn555673435 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
EG-NcFUE |
| -- |
EG-NcFUE |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.R92 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
R.D.B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian. |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
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| Title |
The best digital marketing campaigns in the world : |
| Remainder of title |
mastering the art of customer engagement / |
| Statement of responsibility, etc |
Damian Ryan and Calvin Jones. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
[2011] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 210 pages ; |
| Dimensions |
22 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Case study 1. Dockers 'pants dance' --<br/>Case study 2. The truth about smart --<br/>Case study 3. Doritos Hotel 626 --<br/>Case study 4. Lynx Primal Instinct --<br/>Case study 5. Rage Against the Machine for Christmas number one --<br/>Case study 6. Pizza Hut iPhone application --<br/>Case study 7. The Photographic Adventures of Nick Turpin --<br/>Case study 8. TurboTax Super Status --<br/>Case study 9. The Spoonful --<br/>Case study 10. In an Absolut world --<br/>Case study 11. Wario Land 'Shake It' YouTube shake-up --<br/>Case study 12. Wall-E --<br/>Case study 13. Best Job in the World --<br/>Case study 14. Star Trek --<br/>Case study 15. Shadow Napping --<br/>Case study 16. Ozometer --<br/>Case study 17. Playing the City --<br/>Case study 18. Lost in Space --<br/>Case study 19. Online as it happens --<br/>Case study 20. Ephemeral Museum --<br/>Case study 21. Pepsi Makes Your Day --<br/>Case study 22. 12 cams create your rainbow --<br/>Case study 23. World Malaria Day Twitter war --<br/>Case study 24. Break the Cycle --<br/>Case study 25. Barack Obama 2008 presidential campaign : the 15 swing states --<br/>Looking forward to a creative digital future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12241 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, Calvin. |
| 9 (RLIN) |
14879 |
| Relator term |
joint author |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1301/2010053866-b.html">http://www.loc.gov/catdir/enhancements/fy1301/2010053866-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1301/2010053866-d.html">http://www.loc.gov/catdir/enhancements/fy1301/2010053866-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Abstract |
| Uniform Resource Identifier |
<a href="http://repository.fue.edu.eg/xmlui/handle/123456789/3643">http://repository.fue.edu.eg/xmlui/handle/123456789/3643</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |