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The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones.

By: Contributor(s): Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011. Description: vi, 210 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749460624 (pbk.)
  • 0749460628 (pbk.)
  • 9780749460631
  • 0749460636
Subject(s): DDC classification:
  • 658.872 22 R.D.B
LOC classification:
  • HF5415.1265 .R92 2011
Online resources:
Contents:
Case study 1. Dockers 'pants dance' -- Case study 2. The truth about smart -- Case study 3. Doritos Hotel 626 -- Case study 4. Lynx Primal Instinct -- Case study 5. Rage Against the Machine for Christmas number one -- Case study 6. Pizza Hut iPhone application -- Case study 7. The Photographic Adventures of Nick Turpin -- Case study 8. TurboTax Super Status -- Case study 9. The Spoonful -- Case study 10. In an Absolut world -- Case study 11. Wario Land 'Shake It' YouTube shake-up -- Case study 12. Wall-E -- Case study 13. Best Job in the World -- Case study 14. Star Trek -- Case study 15. Shadow Napping -- Case study 16. Ozometer -- Case study 17. Playing the City -- Case study 18. Lost in Space -- Case study 19. Online as it happens -- Case study 20. Ephemeral Museum -- Case study 21. Pepsi Makes Your Day -- Case study 22. 12 cams create your rainbow -- Case study 23. World Malaria Day Twitter war -- Case study 24. Break the Cycle -- Case study 25. Barack Obama 2008 presidential campaign : the 15 swing states -- Looking forward to a creative digital future.
Summary: The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Main library B8 658.872 (Browse shelf(Opens below)) Available 00013132

Includes index.

Case study 1. Dockers 'pants dance' --
Case study 2. The truth about smart --
Case study 3. Doritos Hotel 626 --
Case study 4. Lynx Primal Instinct --
Case study 5. Rage Against the Machine for Christmas number one --
Case study 6. Pizza Hut iPhone application --
Case study 7. The Photographic Adventures of Nick Turpin --
Case study 8. TurboTax Super Status --
Case study 9. The Spoonful --
Case study 10. In an Absolut world --
Case study 11. Wario Land 'Shake It' YouTube shake-up --
Case study 12. Wall-E --
Case study 13. Best Job in the World --
Case study 14. Star Trek --
Case study 15. Shadow Napping --
Case study 16. Ozometer --
Case study 17. Playing the City --
Case study 18. Lost in Space --
Case study 19. Online as it happens --
Case study 20. Ephemeral Museum --
Case study 21. Pepsi Makes Your Day --
Case study 22. 12 cams create your rainbow --
Case study 23. World Malaria Day Twitter war --
Case study 24. Break the Cycle --
Case study 25. Barack Obama 2008 presidential campaign : the 15 swing states --
Looking forward to a creative digital future.

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.

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