MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02380cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1634233 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230824102952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960401s1997 nyu b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96016774 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0446520942 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.B425 1997 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
20 |
| Item number |
B.H.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beckwith, Harry, |
| Dates associated with a name |
1949- |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Selling the invisible : |
| Remainder of title |
a field guide to modern marketing / |
| Statement of responsibility, etc |
Harry Beckwith. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Warner Books, |
| Date of publication, distribution, etc |
[1997] |
| 264 #0 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
©1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 252 pages ; |
| Dimensions |
20 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 246-250). |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Front Cover Image; Welcome; Dedication; Preface; Introduction; GETTING STARTED; SURVEYING AND RESEARCH: EVEN YOUR BEST FRIENDS WON'T TELL YOU; MARKETING IS NOT A DEPARTMENT; PLANNING: THE EIGHTEEN FALLACIES; ANCHORS, WARTS, AND AMERICAN EXPRESS: HOW PROSPECTS THINK; THE MORE YOU SAY, THE LESS PEOPLE HEAR: POSITIONING AND FOCUS; UGLY CATS, BOAT SHOES, AND OVERPRICED JEWELRY: PRICING; MONOGRAM YOUR SHIRTS, NOT YOUR COMPANY: NAMING AND BRANDING; HOW TO SAVE 500,000: COMMUNICATING AND SELLING; HOLDING ON TO WHAT YOU'VE GOT: NURTURING AND KEEPING CLIENTS; QUICK FIXES; SUMMING UP; Acknowledgments. Business PlusGreat Acclaim for Selling the Invisible; Table of Contents; Copyright Page. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
<br/>SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the For. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html">http://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |