Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--
Image from Google Jackets

Selling the invisible : a field guide to modern marketing / Harry Beckwith.

By: Material type: TextTextPublisher: New York : Warner Books, [1997]Producer: ©1997. Description: xx, 252 pages ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0446520942
Subject(s): DDC classification:
  • 658.8 20 B.H.S
LOC classification:
  • HD9980.5 .B425 1997
Online resources:
Contents:
Front Cover Image; Welcome; Dedication; Preface; Introduction; GETTING STARTED; SURVEYING AND RESEARCH: EVEN YOUR BEST FRIENDS WON'T TELL YOU; MARKETING IS NOT A DEPARTMENT; PLANNING: THE EIGHTEEN FALLACIES; ANCHORS, WARTS, AND AMERICAN EXPRESS: HOW PROSPECTS THINK; THE MORE YOU SAY, THE LESS PEOPLE HEAR: POSITIONING AND FOCUS; UGLY CATS, BOAT SHOES, AND OVERPRICED JEWELRY: PRICING; MONOGRAM YOUR SHIRTS, NOT YOUR COMPANY: NAMING AND BRANDING; HOW TO SAVE 500,000: COMMUNICATING AND SELLING; HOLDING ON TO WHAT YOU'VE GOT: NURTURING AND KEEPING CLIENTS; QUICK FIXES; SUMMING UP; Acknowledgments. Business PlusGreat Acclaim for Selling the Invisible; Table of Contents; Copyright Page.
Summary: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the For.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B7 CO | EC 658.8 B.H.S (Browse shelf(Opens below)) Available 00013682

Includes bibliographical references (p. 246-250).

Front Cover Image; Welcome; Dedication; Preface; Introduction; GETTING STARTED; SURVEYING AND RESEARCH: EVEN YOUR BEST FRIENDS WON'T TELL YOU; MARKETING IS NOT A DEPARTMENT; PLANNING: THE EIGHTEEN FALLACIES; ANCHORS, WARTS, AND AMERICAN EXPRESS: HOW PROSPECTS THINK; THE MORE YOU SAY, THE LESS PEOPLE HEAR: POSITIONING AND FOCUS; UGLY CATS, BOAT SHOES, AND OVERPRICED JEWELRY: PRICING; MONOGRAM YOUR SHIRTS, NOT YOUR COMPANY: NAMING AND BRANDING; HOW TO SAVE 500,000: COMMUNICATING AND SELLING; HOLDING ON TO WHAT YOU'VE GOT: NURTURING AND KEEPING CLIENTS; QUICK FIXES; SUMMING UP; Acknowledgments. Business PlusGreat Acclaim for Selling the Invisible; Table of Contents; Copyright Page.


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the For.

There are no comments on this title.

to post a comment.