MARC details
| 000 -LEADER |
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| fixed length control field |
03846cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
3452914 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200910131854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
921104s1992 ctua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0963394703 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-NcFUE |
| Transcribing agency |
EG-NcFUE |
| Modifying agency |
EG-NcFUE |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
20 |
| Item number |
B.J.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Budd, John F., |
| Dates associated with a name |
1923- |
| 9 (RLIN) |
12415 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Street smart public relations / |
| Statement of responsibility, etc |
by John F. Budd, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lakeville, Conn. : |
| Name of publisher, distributor, etc |
Turtle Pub. Co., |
| Date of publication, distribution, etc |
[1992] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 148 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (141-145) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents 1. What Is IT All About PR's Four R's. Page 18 pin What does the CTO in W 2. How to Make It Work. Itthew to work with the client montes from the day of multant in the corporate mili 3. Debunking "Free Advertising" and Other Myths ... ...... Page Derent criteria.phphis, objectives and tactic product his becamp what jumpstart communication 4. Secrets of PRs Bottom Line ..... Bagets for real meant of leveraging and merchandising to management 5. Time Out for Civility. ......... Page 27 * ...... Page 31 Veam of ice mail impact of courtesy business mannen begelen ... Page 35 6. How to Manage Your Boss ...... Pihen tips for weight personal cu decoding a CEO lear what he didn't say - Page 41 7. The "Speech" and the Ripple Effect ...... The end of a speech is the beginning myths that mislead uw to start word of mouth making news where it'l widing a body of knowledge Page 55 8. The "Power Memo." How the interoffice meme key forms of mart cars on writing right 9. Survival: Success Tips From the Real World .. Ten w to get along with management how when to sell. 65 Page 71 Page 10. The Inside Story: A Private PR Memo. Tecate pe un cucing I'll agency The basic rules<br/>-Page 75 11. Why CEOs Are That Way? The len - brain, nghe brain syndrome key to 'Ringh why perception are more important than facts Introducing qualitative me - Page 83 - Page 89 --- Page 96 12. Ethics: A Matter of Values Not Rules, Trust, an imperled value ... cthical dangen to guard against not codes but conscience 13. The Corporate Newspaper: A Bully Pulpit .... Areal newspaper is a catalyst for corporale newsmaking and an antidote to low mentality 14. Meetings: A Corporate Quagmire ... Learn How to leave your fingerprints on a meeting without wasting hours sitting in 15. About Press Kits, Press Conferences and Other Paleolithic Icons of PR .. About the dangers of formula - thinking and faddim 16. Watch Out For the Competition ... .. Page Who'll Take PRo Role if ... - Page 100 106 109 17. Two - Minute Tutorials. Allardnosed look at PR. "New Products .... Page .... Page 114 18. Planting a Grapevine ................ Page Creating an informal news network nourished by TOU. - Page 116 19. How to Handle 60 Minutes. And other crises communications secrets 20. Epilogue: Conversation with a Curmudgeon ............ Page 123 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
12416 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
12417 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
3 |
| e |
opcn |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |