Street smart public relations / by John F. Budd, Jr.

By:

Budd, John F, 1923- [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0963394703

Subject(s):

DDC classification:

659.2 20 B.J.S

Contents:

Contents 1. What Is IT All About PR's Four R's. Page 18 pin What does the CTO in W 2. How to Make It Work. Itthew to work with the client montes from the day of multant in the corporate mili 3. Debunking "Free Advertising" and Other Myths ... ...... Page Derent criteria.phphis, objectives and tactic product his becamp what jumpstart communication 4. Secrets of PRs Bottom Line ..... Bagets for real meant of leveraging and merchandising to management 5. Time Out for Civility. ......... Page 27 * ...... Page 31 Veam of ice mail impact of courtesy business mannen begelen ... Page 35 6. How to Manage Your Boss ...... Pihen tips for weight personal cu decoding a CEO lear what he didn't say - Page 41 7. The "Speech" and the Ripple Effect ...... The end of a speech is the beginning myths that mislead uw to start word of mouth making news where it'l widing a body of knowledge Page 55 8. The "Power Memo." How the interoffice meme key forms of mart cars on writing right 9. Survival: Success Tips From the Real World .. Ten w to get along with management how when to sell. 65 Page 71 Page 10. The Inside Story: A Private PR Memo. Tecate pe un cucing I'll agency The basic rules -Page 75 11. Why CEOs Are That Way? The len - brain, nghe brain syndrome key to 'Ringh why perception are more important than facts Introducing qualitative me - Page 83 - Page 89 --- Page 96 12. Ethics: A Matter of Values Not Rules, Trust, an imperled value ... cthical dangen to guard against not codes but conscience 13. The Corporate Newspaper: A Bully Pulpit .... Areal newspaper is a catalyst for corporale newsmaking and an antidote to low mentality 14. Meetings: A Corporate Quagmire ... Learn How to leave your fingerprints on a meeting without wasting hours sitting in 15. About Press Kits, Press Conferences and Other Paleolithic Icons of PR .. About the dangers of formula - thinking and faddim 16. Watch Out For the Competition ... .. Page Who'll Take PRo Role if ... - Page 100 106 109 17. Two - Minute Tutorials. Allardnosed look at PR. "New Products .... Page .... Page 114 18. Planting a Grapevine ................ Page Creating an informal news network nourished by TOU. - Page 116 19. How to Handle 60 Minutes. And other crises communications secrets 20. Epilogue: Conversation with a Curmudgeon ............ Page 123

Summary: Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	659.2 B.J.S (Browse shelf(Opens below))	Available		00001573

Includes bibliographical references (141-145) and index.

Contents 1. What Is IT All About PR's Four R's. Page 18 pin What does the CTO in W 2. How to Make It Work. Itthew to work with the client montes from the day of multant in the corporate mili 3. Debunking "Free Advertising" and Other Myths ... ...... Page Derent criteria.phphis, objectives and tactic product his becamp what jumpstart communication 4. Secrets of PRs Bottom Line ..... Bagets for real meant of leveraging and merchandising to management 5. Time Out for Civility. ......... Page 27 * ...... Page 31 Veam of ice mail impact of courtesy business mannen begelen ... Page 35 6. How to Manage Your Boss ...... Pihen tips for weight personal cu decoding a CEO lear what he didn't say - Page 41 7. The "Speech" and the Ripple Effect ...... The end of a speech is the beginning myths that mislead uw to start word of mouth making news where it'l widing a body of knowledge Page 55 8. The "Power Memo." How the interoffice meme key forms of mart cars on writing right 9. Survival: Success Tips From the Real World .. Ten w to get along with management how when to sell. 65 Page 71 Page 10. The Inside Story: A Private PR Memo. Tecate pe un cucing I'll agency The basic rules
-Page 75 11. Why CEOs Are That Way? The len - brain, nghe brain syndrome key to 'Ringh why perception are more important than facts Introducing qualitative me - Page 83 - Page 89 --- Page 96 12. Ethics: A Matter of Values Not Rules, Trust, an imperled value ... cthical dangen to guard against not codes but conscience 13. The Corporate Newspaper: A Bully Pulpit .... Areal newspaper is a catalyst for corporale newsmaking and an antidote to low mentality 14. Meetings: A Corporate Quagmire ... Learn How to leave your fingerprints on a meeting without wasting hours sitting in 15. About Press Kits, Press Conferences and Other Paleolithic Icons of PR .. About the dangers of formula - thinking and faddim 16. Watch Out For the Competition ... .. Page Who'll Take PRo Role if ... - Page 100 106 109 17. Two - Minute Tutorials. Allardnosed look at PR. "New Products .... Page .... Page 114 18. Planting a Grapevine ................ Page Creating an informal news network nourished by TOU. - Page 116 19. How to Handle 60 Minutes. And other crises communications secrets 20. Epilogue: Conversation with a Curmudgeon ............ Page 123

Street Smart Public Relations is a priceless bridge from the theory of PR to the real world of cranky clients, macho bosses, hostile process and competitive colleagues. Focus is on the 4 R's of PR -- 'reading, 'riting, realism, results -- and how to achieve them despite all odds. Unique insights into a CEO's mindset; how to exploit budgets; write speeches to advance your career.

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