Sports marketing / (Record no. 9006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01795cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17302385 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170328134906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120517s2013 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012018581 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132135467 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .F48 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0688 |
| Edition number | 23 |
| Item number | F.M.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fetchko, Michael J., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing / |
| Statement of responsibility, etc | Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | first edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | , |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | [2013] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 391 pages : |
| Other physical details | cololr illustration ; |
| Dimensions | 30 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | new bus 15 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sports meets marketing --<br/>Examining sports entertainment consumption --<br/>Understanding the marketing environment --<br/>Segmenting audiences for sports --<br/>Building a relevant brand --<br/>Defining the product offering --<br/>Tapping into passion through experiential marketing --<br/>Planning the brand story- communications strategy --<br/>Creating the brand story- communications campaigns --<br/>Telling the brand story- communications channels --<br/>Leveraging sports brands through sponsorship-linked marketing --<br/>Measuring sports brand performance --<br/>Living the brand promise: delivery of sports experiences --<br/>Preparing future sports marketers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing. |
| 9 (RLIN) | 4701 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roy, Donald P., |
| Relator term | co-author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E., |
| Relator term | co-author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Acquisition method | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce and business administration ( Marketing ) | Main library | Main library | B10 | 04/02/2015 | Academic bookshop | 275.00 | Purchase | 2 | 796.0688 F.M.S | 00011617 | 19/02/2025 | 18/10/2018 | 04/02/2015 | Books |